• Home
  • Services
    • Marketing Strategy & Execution
    • Direct Response
    • Project Management
    • Print Buying / Print Production
    • Business / Office Organizing
    • Other Marketing Services
  • About Ali
  • Client Quotes
  • Contact
  • LinkedIn Profile
Ali Ward Consulting
  • Home
  • Services
    • Marketing Strategy & Execution
    • Direct Response
    • Project Management
    • Print Buying / Print Production
    • Business / Office Organizing
    • Other Marketing Services
  • About Ali
  • Client Quotes
  • Contact
  • LinkedIn Profile

Marketing Services

Ali Ward Consulting offers a variety of marketing services:
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Strategic Planning & Execution

  • Identifying target market(s)
  • Defining KPIs
  • Developing contact strategy
  • Determining positioning, messaging and branding
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Direct Response Marketing

  • E2E management of email or direct mail campaigns for acquisition, retention, attach or lead generation
  • Managing creative resources (copywriting, design, production) for development of creative assets
  • Managing email service providers or print/lettershop vendors to ensure successful deployment
  • Analyzing campaign performance
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Project Management

  • Developing and executing projects/programs to meet stated goals and objective
  • Identifying dependencies and developing schedules, determining milestones and managing timelines
  • Managing cross-functional internal teams and external vendors to meet milestones and complete deliverables
  • Coordinating multiple stakeholders and inputs to ensure shared vision and successful completion
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Print Buying / Print Production

  • Production of marketing collateral, print ads, catalogs, direct mail packages, and point-of-sale items
  • Producing RFQs
  • Acting as liaison between creative vendors and printers/suppliers
  • QA'ing press proofs and lettershop samples
  • Attending press checks
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Other Services

  • Process implementation / process improvements
  • Creating process documents
  • Budgeting
  • Event support
Ali Ward Consulting

Telephone

858-472-8112

Email

[email protected]
  • Home
  • Services
    • Marketing Strategy & Execution
    • Direct Response
    • Project Management
    • Print Buying / Print Production
    • Business / Office Organizing
    • Other Marketing Services
  • About Ali
  • Client Quotes
  • Contact
  • LinkedIn Profile