Marketing Services

Ali Ward Consulting offers a variety of marketing services:

Strategic Planning & Execution

• Identifying target market(s)
• Defining KPIs
• Developing contact strategy
• Determining positioning, messaging and branding

Direct Response Marketing

• E2E management of email or direct mail campaigns for acquisition, retention, attach or lead generation
• Managing creative resources (copywriting, design, production) for development of creative assets
• Managing email service providers or print/lettershop vendors to ensure successful deployment
• Analyzing campaign performance

Project Management

• Developing and executing projects/programs to meet stated goals and objective
• Identifying dependencies and developing schedules, determining milestones and managing timelines
• Managing cross-functional internal teams and external vendors to meet milestones and complete deliverables
• Coordinating multiple stakeholders and inputs to ensure shared vision and successful completion

Print Buying / Print Production

• Production of marketing collateral, print ads, catalogs, direct mail packages, and point-of-sale items
• Producing RFQs
• Acting as liaison between creative vendors and printers/suppliers
• QA'ing press proofs and lettershop samples
• Attending press checks

Other Services

• Process implementation / process improvements
  
• Creating process documents
• Budgeting
• Event support